Project Overview

What is the problem we are trying to solve?

Users struggled to differentiate between services and felt unsure about what to book. Existing solutions in the beauty space often overwhelm visitors with dense information, unclear categorization, and outdated interfaces. This created friction, reduced trust, and lowered booking confidence.

Project Goals

User Goals

Business Goals

• Increase completed bookings

• Reduce questions and manual inquiries

• Strengthen brand perception

• Stand out against local competitors

• Find the right treatment without confusion

• Understand differences between service types

• Feel confident in booking online

• Trust the salon’s professionalism and expertise

These insights guided the decision to simplify navigation, categorize services clearly, and design a progressive multi-step booking flow.

UX Strategy

User Journey Map

The user journey revealed emotional highs and lows that informed design priorities.

Sitemap

Design System

Typography

Color Palette

Playfair Display

Aa

Montserrat

Aa

Jumbo

The quick brown fox jump over...

Jumbo/48/Semibold

Heading H1

H1/32/Semibold

The quick brown fox jump over...

Heading H2

H2/24/Semibold

The quick brown fox jump over...

The quick brown fox jump over...

Body/16/Regular

Body

Body

Body/16/Semibold

The quick brown fox jump over...

Components

Navbar

Button Small

Secondary Button

Service Card

Text Button

Footer

Final UI Screens

The final high-fidelity designs focus on elegance, clarity, and minimalism to create a premium booking experience, reflecting the salon's modern and luxurious brand identity.<

Key mobile screens showcasing the booking flow, service browsing, and confirmation experience.

Reflection & Key Learnings

A summary of the project's overall impact on my personal and professional growth, detailing successes, challenges, and future opportunities for improvement. This case study was a journey in blending luxury aesthetics with intuitive user experience.

This project was a rewarding challenge that reinforced the importance of balancing aesthetic elegance with functional clarity. It sharpened my ability to translate a luxury brand's ethos into a digital experience, and I'm proud of the polished, user-centric product I created. I look forward to applying these learnings to future challenges.